Toyota has one of the highest resale values in the used-car marketplace, which can help offset the cost of ownership in a vehicle depreciation is often one of your highest expenses. The average five-year-old vehicle retains only 41.8% of its initial value, but Toyota vehicles are 64.90% retained. The biggest difference comes in the truck […]
Why Experts Avoid Black and White Cars: The Resale Data Most Buyers Never See
Head into any up-to-date car dealership today and you’ll see that the cars all look extremely alike. Dark, white, gray and silver are present on nearly every showroom floor, and even the bright colours seem to be few and further between. Many say that about 80% of all the new vehicles in the US are […]
Ford Is Facing a Generational Shift, and Younger Drivers Are Changing the Rules
A new generation of American drivers is not necessarily buying into the Ford lifestyle. According to data from the last two years (4.5 million customer applications from 2023 to 2024), there are some differences by age when it comes to loyalty to brands. For Baby Boomers, it’s still Ford and Chevrolet, and possibly sedans. Generation […]
Classic Ford or Japanese Import? The Car Choice That Separates Generations
The classic American car versus Japanese import debate shows that automotive preferences are shifting from one generation to the next. Baby Boomers are still turning to Ford (excluding cars for all generations), but Chevrolet is popular among Generation X drivers, and Honda is the most popular among Gen Z. Financial situation and status plays a […]
25% Auto Tariffs Could Raise Car Prices Across the U.S. Market
The current transformation occurring within the auto industry is one of significant economic consequence driven by: trade policy, globalization of supply chains, increasing production costs, and evolving consumer preferences. Indeed, a U.S.-produced car could very well be built of a transmission, engines, batteries, electronics, metals and other parts produced in a number of countries; tariffs […]
Rivian Reports Strong Second Quarter Revenue Growth and Electric Vehicle Milestones
Electric vehicle enthusiasts have plenty of reasons to celebrate as Rivian Automotive delivers an exciting round of second-quarter results. The innovative automaker is making impressive strides across its financial performance, vehicle delivery numbers, and cutting-edge technology rollouts. From rising consolidated revenues to the start of customer deliveries for its highly anticipated R2 SUV, Rivian is […]