Ford’s high-profile power, performance, capability and value war for the hearts and wallets of performance truck buyers is moving forward in the latest salvo of new and improved supertrucks. Headlining these Ford offensive actions is the considerably discounted pricing on the incoming 2027 F-150 Raptor. Ford, as part of a re-shuffling of standard equipment levels […]
Ford Brings More V8 Power Back While Making a Sharp Turn Toward EREV Technology
To provide truck buyers with something closer to what they demand strong engines, that V8 feel that many are accustomed to, expanded range, and some functional new tech-Ford is taking a significant initiative. This involves expanding its use of the good old, tried and true, V8 power, while also reinventing its electric vehicle gameplan with […]
10 Game-Changing RVs Built for Off-Grid Travel When Ordinary Campers Can’t Go Far Enough
The recreational vehicle world is entering an exciting new era, with manufacturers finally pushing affordable camping trailers and small RVs toward the top of their product lines. The days of laying out a six-figure sum on a home-away-from-home in which to travel in comfort or experience outdoor adventure are becoming less necessary as small trailers, […]
Ford Defends American Manufacturing Strategy amid US Transportation Department Supply Chain Criticism
Ford Motor Company is facing growing scrutiny over how it balances American manufacturing with international technology partnerships. A recent exchange between U.S. Transportation Secretary Sean Duffy and Ford CEO Jim Farley has brought that issue into sharper focus. Duffy questioned Ford’s commercial relationships with Chinese companies, including battery manufacturer CATL and automakers Geely and BYD. […]
Toyota Highlander Expands Lineup as Grand Highlander and EV Models Reshape SUV Sales
Toyota’s strategy of providing several powertrains and growing its Highlander nameplate continues its offensive push within a crowded SUV market segment. The Highlander continues to hold its own as a key Toyota product in the North American market, with a 25+ year history to its credit. With refreshed gas and hybrid options, a larger Grand […]
Ram 1500 vs. the Toughest Pickup Rivals: Where This Popular Truck Falls Short
Ram aims to challenge all the new half-tons in 2027 with its revised 1500 that’s still big on capability but big on comfort and all-purpose versatility as well. While power for towing remains a critical part of the 1500’s repertoire, Ram’s product planners are also committed to offering real truck duty that’s wrapped with a […]
The 1970 Ford Mustang Was Brutal, Bold and Built for a Very Different America
The 1970 Ford Mustang arrived as the American performance car arena became intensely competitive than it had ever been before; rival offerings from Chevrolet, Pontiac and Chrysler grew ever more muscular, and intermediate muscle car sales expanded and pulled in the demand for ever more performance. Four years of declining Mustang sales did nothing to […]
Ford’s Recall Problems Spread Across Millions of Vehicles as Safety and Manufacturing Issues Mount
An elaborate recall dilemma is confronting Ford Motor Company as new dangers are emerging from vehicle system sophistication and the increase in computer control, the supplier standards, across Fords products in the US. So far in the 2020s various models from Fords line, beginning with the truck and commercial vans to the SUVs and Mustang […]
Ford Bets on the Affordable Fathom as Its Electric Pickup Strategy Takes a New Direction
The market for affordable EVs has reached its own new dawn, and the upcoming Fathom electric truck from Ford represents the clearest indication of what’s coming in this wave. Instead of just churning out another pricey electric rig, Ford appears to be adopting an entirely new strategy focused on value: affordability, smart engineering and practicality. […]
UC Davis Research Attributes American Electric Vehicle Sales Decline to Automaker Supply Cutbacks
The U.S. Auto market for electric vehicles has experienced a period of upheaval, but a precipitous sales drop doesn’t capture the entire story of its current reality. While EV sales dropped 27 percent through the early part of 2026-new research out of the University of California, Davis Institute of Transportation Studies determined demand alone only […]