Ford’s high-profile power, performance, capability and value war for the hearts and wallets of performance truck buyers is moving forward in the latest salvo of new and improved supertrucks. Headlining these Ford offensive actions is the considerably discounted pricing on the incoming 2027 F-150 Raptor. Ford, as part of a re-shuffling of standard equipment levels […]
Ford Brings More V8 Power Back While Making a Sharp Turn Toward EREV Technology
To provide truck buyers with something closer to what they demand strong engines, that V8 feel that many are accustomed to, expanded range, and some functional new tech-Ford is taking a significant initiative. This involves expanding its use of the good old, tried and true, V8 power, while also reinventing its electric vehicle gameplan with […]
The 1970 Ford Mustang Was Brutal, Bold and Built for a Very Different America
The 1970 Ford Mustang arrived as the American performance car arena became intensely competitive than it had ever been before; rival offerings from Chevrolet, Pontiac and Chrysler grew ever more muscular, and intermediate muscle car sales expanded and pulled in the demand for ever more performance. Four years of declining Mustang sales did nothing to […]
Ford’s Recall Problems Spread Across Millions of Vehicles as Safety and Manufacturing Issues Mount
An elaborate recall dilemma is confronting Ford Motor Company as new dangers are emerging from vehicle system sophistication and the increase in computer control, the supplier standards, across Fords products in the US. So far in the 2020s various models from Fords line, beginning with the truck and commercial vans to the SUVs and Mustang […]
Ford Bets on the Affordable Fathom as Its Electric Pickup Strategy Takes a New Direction
The market for affordable EVs has reached its own new dawn, and the upcoming Fathom electric truck from Ford represents the clearest indication of what’s coming in this wave. Instead of just churning out another pricey electric rig, Ford appears to be adopting an entirely new strategy focused on value: affordability, smart engineering and practicality. […]
Ford’s EV U-Turn: The F-150 Lightning Makes Way for Extended-Range Hybrid Pickups
Ford is a significant shift in its pickup electrification strategy, ending production of its current all-electric F-150 Lightning while maintaining the Lightning nameplate on an upcoming successor. Instead of coming back as another regular battery-electric truck, this next-generation vehicle is going to be equipped with a range-extending electric vehicle (EREV) setup. This type of electrified […]
Ford F-150 Trims Aren’t Created Equal, and Some Upgrades Cost More Than They’re Worth
The American-bought F-150 is America’s best-selling vehicle and is undeniably one of the most recognizable pickup trucks that Americans would easily place even after seeing it pictured and then covered in nothingness. That fact alone leads it into the America pickup truck buyers, contractors/fleet use looking for work and drivers for everyday personal transportation for […]
Ford Drops the F-150’s Familiar 2.7L EcoBoost and Brings More V8 Power Back for 2027
A leak in dealer order guide, which has been doing the rounds in enthusiasts’ forums, has revealed some power train modifications that will be implemented in the 2027 Ford F-150. Rather than focusing its efforts on an extensive design overhaul or makeover of its exterior, Ford is spending most of its efforts on what lies […]
Don’t Pay for Overkill: The Massive Gap Between F-150, F-250, and F-350 Explained
The Ford F-Series has been one of the staples of performance, durability, and utility in the American pickup truck world. Yet, the choice between the F-150, F-250, and F-350 can be quite tricky, since each of these vehicles was designed for a certain kind of duty. Although all three models boast Ford’s legendary tough-truck design, […]
The Rise and Struggles of America’s Favorite Truck: The Unfiltered History of the F-150
The Ford F-150 has been one of those cars that represent the American automotive culture, being a preferred choice for generations of drivers. While it was preceded by the F-Series utilitarian trucks, the name F-150 appeared as a result of attempts by Ford to combine ordinary drivability with capability. Over the years, the truck has […]