The auto industry is frequently cyclical with concepts that are forgotten returning with a new, updated reason to be. The past few years have seen a rise in the popularity of rugged, adventure-ready cars, as people are changing their mobility perceptions. No longer is it about how to get one place to another, but what […]
Ford’s Ranchero Trademark Hints at a New Electric Pickup
When Ford chose to trademark the name Ranchero, the move has been a quiet riot among all the other cars that were being made globally. What appeared to be a minor legal filing soon became a big topic of discussion among the industry professionals and fans too. Ranchero has a few decades of emotional attachment […]