Toyota is taking a big step into the luxury upper tier of the automotive market by going it alone with the Century nameplate, which has traditionally been used for flagship models, and positioning it above Lexus. The new logo and tagline for the Century marque have been revealed by Toyota at the Japan Mobility Show […]
Toyota Places Century Above Lexus, Signaling a Major Shake-Up in Its Luxury Car Hierarchy
This is a big change in the automobile industry, which Toyota is giving to his luxury brands. The Japanese car manufacturer announced on the Japan Mobility Show, October 29, 2025 that, Century would have the status of independent ultra-luxury brand, positioned above the Lexus brand. This was the present announced a new way to the […]
Toyota Urban Cruiser EV Examined, From Its Key Features and Performance to Potential Trouble Spots
The automotive industry is gradually shifting towards more exciting changes with the latest offering from an established name adds a new SUV to the electric revolution. While many brands are still filling up space between their petrol and electric SUVs, the Toyota Urban Cruiser EV comes in the form of a compact electric SUV. Developed […]
Toyota’s RAV4-Based Pickup Could Put the Ford Maverick Under Serious Pressure
The compact pickup segment is gaining steam as more Americans seek out more usable vehicles that can offer daily comfort, fuel economy, and cost efficiency, with a level of versatility to get the most use. Toyota is venturing into promising territory with an upcoming RAV4-based pickup that will face off against the Ford Maverick, as […]
Toyota’s 2026 Hybrid SUVs Combine High MPG and Long Range to Challenge Gas Guzzlers
Toyota is defending its dominance of the SUV segment with its 2026 hybrid offerings, which deliver great efficiency, long range and familiar practicality. With more drivers seeking to cut fuel costs while not sacrificing the car’s comfort, performance or utility, Toyota hybrid SUVs offer a viable replacement for their gas-powered equivalents. From entry-level crossovers aimed […]
Toyota Closes In on GM in the US as Rising Hybrid Demand Shakes Up the Sales Race
The American auto market is experiencing a seismic shift, with Toyota inching toward General Motors in the battle for the United States’ biggest automaker. GM still dominates overall sales numbers, but slowing sales of certain EVs and high prices for consumers are presenting fresh hurdles. Toyota is forging ahead with its many hybrid options, which […]
2025 Toyota 4Runner vs Land Cruiser, Two Rugged SUVs Battle for Off Road Supremacy
Toyota has given their customers a different kind of exciting with this latest off-road SUV offering. The sixth-generation Toyota 4Runner along with the Toyota Land Cruiser that was reintroduced to the lineup for the 2025 model year will give drivers a unique twin sibling with a very different personality. Both will feature a body-on-frame design […]
Why Toyota Positions the New Venza to Compete Directly with the RAV4
When you boil down the automotive industry, it’s really just a matter of what makes sense, or the “why” behind the sales push on just about everything. Toyota’s fresh take on the Venza nameplate neatly answers this little conundrum, now applying the name to a coupe-inspired hybrid SUV on the Toyota New Global Architecture K […]
Toyota Raize Tested in the Real World, The Best Powertrain and Grade May Surprise You
It’s not always easy to find a vehicle that delivers the space and lifestyle benefits of an SUV with the compact size needed to zip through busy city streets, drive down tight laneways or find a parking space close to the shopfront. One vehicle that can bridge this gap is the Toyota Raize, a sub-four-metre […]
Toyota Century Expands Beyond Japan to Challenge Bentley and Rolls-Royce Luxury Dominance
The Toyota Century has been a badge of honor for more than 50 years. It’s catered to the land’s Imperial family, prime ministers and other business leaders throughout its history, and now it’s getting a new lease on life. Toyota has announced plans to create an ultra-luxury brand named Century that will sit above Lexus, […]