Toyota is taking a big step into the luxury upper tier of the automotive market by going it alone with the Century nameplate, which has traditionally been used for flagship models, and positioning it above Lexus. The new logo and tagline for the Century marque have been revealed by Toyota at the Japan Mobility Show […]
Toyota Century Expands Beyond Japan to Challenge Bentley and Rolls-Royce Luxury Dominance
The Toyota Century has been a badge of honor for more than 50 years. It’s catered to the land’s Imperial family, prime ministers and other business leaders throughout its history, and now it’s getting a new lease on life. Toyota has announced plans to create an ultra-luxury brand named Century that will sit above Lexus, […]
Toyota Century Coupe Concept Signals a Bold Standalone Ultra Luxury Future
In a significant announcement on Japanese luxury, Toyota showed off the Century Coupe concept at the Japan Mobility Show. The striking two-door concept car is a clear indication of the automaker’s new direction, and one that is positioning the Century as a separate, ultra-luxury vehicle above the Lexus range. Rather than continue to use Century […]
Toyota Elevates Century Brand Above Lexus Alongside Major Plug-In Hybrid SUV Upgrades
Toyota is poised to reshape the state of the luxury car market by making Century a dedicated flagship brand over Lexus, thus placing it on an equal level with Lexus at the top of Toyota’s corporate hierarchy. This will allow the Century marque to be firmly positioned at the highest level of Toyota’s new hierarchy, […]