The automotive market, which has been on the leading edge of technological advancement and market changes, is now facing a phase of radical re-assessment of its dedication to electric cars. The sense of caution that has been creeping in among senior executives is now being felt in regard to what was once viewed as an […]
America’s Automotive Reckoning: Why Cheap Chinese EVs Could Force a Farewell to the Market as We Know It
The American car industry is at a crossroad, experiencing a possible change that it has never experienced since the oil crisis of the 1970s. Consumers who were struggling with fuel shortages and inflation then wanted efficient and affordable cars, and Japanese car manufacturers seized the opportunity to gain a large market share in the U.S. […]
Ford Accelerates Global Layoffs as it Strategically Repositions amid Shifting EV Demand and Market Volatility
Ford Motor Company is experiencing a fundamental structural re-alignment including massive layoffs of people in all its international operations. Such a radical change has been greatly helped by a redefinition of its electric vehicle (EV) strategy, which was prompted by a dramatic disconnect between bold industry projections and reality in the market. The current problems […]