Toyota’s strategy of providing several powertrains and growing its Highlander nameplate continues its offensive push within a crowded SUV market segment. The Highlander continues to hold its own as a key Toyota product in the North American market, with a 25+ year history to its credit. With refreshed gas and hybrid options, a larger Grand […]
Report: Toyota Dealers Exploit Highlander EV Shift to Pressure Buyers
A very clear transformation is happening to the automotive marketplace, as electrification influences the way vehicles are planned, manufactured and perceived by customers. Amongst the discussions within this transition, even classic names like the Toyota Highlander are being discussed in somewhat unique and confusing ways. Often, the plans at a corporate level do not transfer […]