The auto market of the world is passing through one of the most transformational phases in history. The trends of electrification, changing consumer demands, and the growing global competition are transforming the operations and competition among companies. It is against this context that Jim Farley has provided a scrupulous evaluation of the state of the […]
Ford’s High-Stakes Electric Gamble: CEO Farley Unveils Self-Driving Ambitions for 2025 Pickup and Strategy to Challenge Tesla, Counter China
It was electric pun intended when Jim Farley beginning in 2025 was first talking big about the next electric pickup by Ford. Out there he was telling Bloomberg how this thing, called Project T3 or Trust the Truck within the company was going to allow you to relax on the highway, to even take a […]