The automotive industry is undergoing a monumental change. As electric becomes the established direction for most manufacturers, performance internal combustion machines are evolving into cherished, almost emotional declarations. In the midst of all this, the recent teaser campaign from Ram comes not as a mere product preview, but rather as a primal war cry for […]
Ford Launches Energy Business to Power U.S. Grid
For over one hundred years, Ford has represented mobility, industrial capacity, and a manufacturing dominance. It was a company that dictated how a people, country, and generations would travel between cities, between countries, and between eras of technology. While transitioning through a history of internal combustion engines to modern day electric cars Ford has managed […]
Toyota Hilux Champ: An Engineering Deep Dive on the $13,000 Truck
With its focus on gigantic touchscreens, exorbitant technology packages, and a lavish design language, the modern automotive industry seems to be moving into a future where even work trucks-once utilitarian tools of the trade-have transformed into high-end lifestyle vehicles brimming with comfort amenities and eye-watering prices. Finding an inexpensive and practical work truck, rather than […]
Tesla Revamps Cybertruck Pricing With A Premium Overhaul
From its stunning and unexpected debut in 2019, the Tesla Cybertruck has been a dominant topic in the automotive sphere. The vehicle’s aggressive and angular stainless-steel design, combined with its ultra-modern styling, helped differentiate it from every other pickup truck out there. However, most of the buzz surrounding the Cybertruck centered on its alien appearance, […]
Ford’s New Blueprint: Geely in Europe, Trucks in North America
Change in the worldwide automotive sector is not slow or predictable. It is fast and disruptive, and does not proceed at the same rate in every part of the world. Traditional automakers whose business plans depend on predictability of production and long-term investment will now be forced to reconsider all aspects of their businesses. Electrical […]
Nidec Probes Quality Misconduct, Rocking Global Supply Chains
Japanese motor giant Nidec Corp is struggling with one of the worst crises of its corporate existence. The company has launched an unprecedented large-scale investigation following reports of a suspected violation of quality-related laws covering over 1,000 discrepancies; a scandal which has been greeted with palpable unease across financial markets and industrial supply chains, given […]
Honda’s Billion-Dollar EV Pivot: Why Canada’s Dream Plant Is on Hold
The event that initially seemed like Canada’s big bet on the future of manufacturing now appears to be a chapter on caution and recalibration. Honda’s major EV investment in Ontario was more than just another corporate pronouncement; it signaled the electric revolution was arriving with greater urgency. Governments, unions and the industry itself bought into […]
BYD in Talks to Acquire European Car Factories
The structure of the global electric vehicle industry is changing dramatically, with manufacturing capabilities no longer remaining only in traditional automotive regions. Chinese EV players, led by BYD, are looking past domestic expansion, actively influencing and forging their path in global markets. One of the key regions for focus is Europe, primarily due to the […]
8 Affordable Electric Cars Confirmed for the U.S. Market
While not all early adopters, many American consumers are cautiously inching into the electric vehicle segment, and many of those early adopters and would-be buyers find the pricing to be their main hesitation. Interest in EVs is growing consistently, yet many consumer balk at the idea of shelling out a higher upfront price for models […]
Meet the Roc: The World’s Largest Plane Redefining Hypersonic Flight
Throughout the history of flight, there have been a lot of interesting machines that push what we can imagine, but the Stratolaunch Roc is on a level of its own. Larger than almost all aircraft ever made before it, this double-bodied giant is the newest advancement in aerospace. The Roc itself is the largest aircraft […]