Ford Motor Company is preparing to significantly scale up its production capabilities to meet a new global sales projection. In order to meet a vision of significantly expanding the company’s global monthly and annual sales, Ford CEO Jim Farley has set a target of 5 million vehicles sold annually by 2032, about 20% higher than today’s sales level. Ford’s plan involves launching a few new models, bringing more budget-friendly vehicles to market, and bolstering its international footprint.
In addition to the worldwide expansion, local dealerships still remain an important part of the process for customers wishing to acquire new and used vehicles. Stivers Ford IA in Waukee, Iowa, makes the decision process simple for consumers throughout Des Moines by offering the vehicles, vehicle financing, warranty coverage, and customer service they are looking for. They offer everything from comparisons between used cars to a broad selection of the newest Ford models and scheduled test drives.
1. Ford’s Global Sales Target
Ford has an aspirational target of delivering five million vehicles annually around the world by 2032. CEO Jim Farley revealed the target at a Ford company town hall meeting Thursday, according to the Wall Street Journal on Friday, with the company estimating it will need to increase volume by 20% to reach that number. The automaker is planning a handful of new models in the coming years to grow toward this goal, which is a key objective for Ford moving forward.
Global Sales Figures:
- Target of 5 million annual sales
- Goal set for 2032
- Represents a 20% sales increase
- About 3 million vehicles delivered through September 30
- Last exceeded 5 million sales in 2019
These latest delivery numbers illustrate the problem, which Ford’s new approach aims to solve. The automaker had shipped just under 3 million vehicles through September 30 to its global network of dealerships, a 9% decrease versus a year earlier. The company’s previous global sales record of 5 million arrived in 2019, while a 6-million-plus annual sales total was last achieved roughly a decade ago. That puts this new long-term goal into context Ford needs to grow volume and its models to achieve it.
2. New Model Strategy
Ford is shifting its vehicle portfolio under Jim Farley, distancing itself from what he calls the “boring” vehicles that once filled its showrooms. The approach of selling products that tended to be lower-priced small sedans and SUVs meant Ford was short on some of the cheaper vehicles it used to sell, and pulled the plug on a handful of staples like the Escape and Edge SUVs. Those had been some of the company’s biggest volume sellers, bringing in hundreds of thousands of sales a year.
Upcoming Model Plans:
- Five new models planned
- Prices below $40,000
- Launches targeted before the decade ends
- Affordable vehicles remain a priority
- New lineup includes an electric pickup
The planned models are designed to offer customers more options and aid Ford’s broader sales aspirations. They aim to bring more vehicles that are attractive and aimed at everyday drivers, and the company needs those more-affordable options after dropping a number of well-known models from the lineup. The new electric pickup truck will also help expand the range beyond conventional gas-powered models. The rollout of the electric pickup truck further exemplifies Ford’s merging of new products with affordability.
3. Affordable Fathom EV
Another truck in Ford’s electrification pipeline is called the Fathom. A new pickup Ford announced it has plans to make, the Fathom will go for an estimated starting price of about $30,000. According to executives, the Fathom has the potential to hit more than 100,000 sales a year in its first year. The new truck will go into production in the fourth quarter of 2027. The Fathom will likely be a major element in Ford’s overall effort to drive vehicle sales.
Fathom EV Details:
- New electric pickup truck
- Expected price around $30,000
- Production begins Q4 2027
- Target exceeds 100,000 first-year sales
- Supports Ford’s growth strategy
The Fathom, like other electric pickups, is an attempt to attract more regular drivers and new buyers. The new model’s price and first-year sales projection position it as an important vehicle in Ford’s future strategy. The truck is a part of the company’s pledge to boost its portfolio of affordable vehicles; Ford projects the Fathom pickup truck will support its larger sales goals as it prepares to start production. The late-2027 target date makes it one of the most important models to arrive in Ford’s upcoming lineup.
4. International Expansion Plans
However, Ford is considering markets outside of the United States as it tries to reach its worldwide sales goal. The automaker is deploying a handful of new vehicles in Europe via alliances with French automaker Renault and China’s Geely. Vehicles will be developed in partnership, which means they will be produced at a Ford factory in Spain. Ford’s working relationship with the two existing automakers will help Ford grow internationally in its key overseas markets.
Global Partnership Details:
- Partnership with Renault in Europe
- Collaboration with China’s Geely
- New vehicles planned for European markets
- Shared vehicle manufacturing arrangements
- Production at Ford’s Spain factory
These global projects are also a piece of Ford’s overall effort to drive its global vehicle sales. With the collaboration and shared manufacturing with other automakers, the company hopes to provide the products to other markets beyond its business. The European truck and wagon models will also expand the vehicle portfolio available to foreign customers. Along with the two upcoming low-price cars and the electric pickup trucks, Ford will be more realistic to hit the 5 million sales target per year by 2032.
5. New Ford Vehicles
Stivers Ford IA in Waukee is the vehicle destination for all Des Moines area shoppers interested in new Ford vehicles. The showroom at Stivers Ford IA is a natural place to find new Ford vehicles near Waukee. New vehicles in Waukee can help you upgrade your daily drive, and Stivers Ford IA promises its customers sound value and great performance in their new Ford cars, trucks, and SUVs. The Stivers Ford IA sales staff is dedicated to helping you find the best vehicle to suit your needs.
New Vehicle Benefits:
- Selection of new Ford models
- Modern safety technology
- Advanced infotainment systems
- Smartphone connectivity features
- Manufacturer-backed warranty protection
All new Ford vehicles come equipped with many features to give you peace of mind, plus a handful of features to make your trip around the city more convenient. Advanced safety technology is also added to new Ford models for additional peace of mind that your family will stay safe on the road. In addition, many infotainment systems connect you to your smart devices, making your more enjoyable than ever before. Call 515-987-3697 to speak with a sales associate for more information on new Ford models and their warranty protection offered.
6. New Versus Used Cars
Whether to buy new or used will be dictated by a customer’s budget, driving needs, and desired features. New vehicles may excite a buyer seeking the newest in-car safety technology, smartphone connectivity and factory warranty. Capital incentives and low interest rates can make shopping new vehicle financing more appealing. Used vehicles may be a good way for a buyer to experience an upscale luxury vehicle without the premium price of a new model. We have options in each to meet our customers’ needs.
Buying Options Compared:
- New cars offer modern safety features
- New models provide smartphone connectivity
- Factory warranties support new purchases
- Used vehicles offer budget-friendly choices
- Lower insurance costs can favor used cars
This may be a good option for shoppers who want to keep the cost of their purchase low. Whether by offering more expensive features or simply being cheaper than a brand new vehicle, a used vehicle might be a good option for you. For some shoppers, lower insurance rates of used vehicles may even make it the most appealing option. You can see whether it is for you by stopping by for a test drive and comparison shop with Stivers Ford IA and our new and used inventory.
7. Used Vehicle Quality
Stivers Ford IA for shoppers near Des Moines. We’re committed to low prices and an easy shopping experience at Stivers Ford IA. Our sales consultants don’t believe in high-pressure selling, but we do know that you want to buy a pre-owned car you can feel good about-each used vehicle on our website has been inspected and verified, and we also perform repairs, tune-ups and detailing prior to putting each vehicle up for sale.
Pre-Owned Quality Checks:
- Used cars undergo quality inspections
- Repair and tune-up processes
- Thorough vehicle detailing
- Remaining factory warranty may apply
- Complimentary vehicle history reports
Another special feature is that if an existing factory warranty is in place, consumers can purchase a new warranty that will continue coverage. They may also want to look into certified pre-owned cars if they are shopping for extra protection. Used vehicles that are designated as CPO vehicles must pass a comprehensive multi-point inspection and have a certain number of miles on them, then they come with a new manufacturer warranty, including 24-hour roadside assistance.
8. Shopping And Test Drives
Stivers Ford IA has several options to make used-vehicle shopping at our dealership easier. One option is online comparison shopping; vehicles can be compared on our website. After clicking the “Compare” button on each vehicle’s individual vehicle page, or by clicking the comparison arrows on a listing page, shoppers can create a list of a few vehicles by selecting “Compare” on the individual vehicle pages, or under the “My Compared Vehicles” in the top toolbar.
Shopping Convenience Tools:
- Online used vehicle inventory
- Side-by-side vehicle comparison
- Dedicated used car locator service
- Complimentary test drive appointments
- Customer support after purchase
If a customer’s dream used car isn’t in stock, the dealership can employ their broader dealer network to find a match. Post your needs via the used car locator service. In addition to checking the used car inventory, Stivers Ford IA suggests to get a free test drive before purchasing. Contact the number above to schedule the test drive. They’ll also collaborate with prospective customers to look into home delivery based on the distance from Des Moines, desired date, and weight of the car.
9. Flexible Financing Options
Understanding vehicle finance is another key aspect of your buying experience at Stivers Ford IA. We partner with several lending institutions in an effort to find you a great loan offer. Our finance team takes into account your financial history and personal needs when devising available options. Our dealership also helps you take advantage of official new-car incentives and low interest financing offers to make the purchase process as easy as possible.
Financing Support Options:
- Multiple lending institutions available
- Competitive loan rate comparisons
- Flexible financing solutions
- Support for different credit histories
- Zero-down options for qualified buyers
In addition, the finance department caters to first-time car buyers and those establishing their credit score. For individuals who have lost jobs or experienced poor credit (including bankruptcy), finance experts can advise whether they qualify to finance their new vehicle without a down payment. Expenses for registration, state taxes, accessories, service contracts, GAP coverage and other fees may be rolled into the loan.
10. Dealership Contact Details
Stivers Ford IA Waukee motorists looking for a great deal and excellent service should turn to Stivers Ford IA in Waukee, Des Moines area. You will find us located at 1450 East Hickman, Waukee, IA 50263. We encourage you to call the staff at the dealership, and to feel free to discuss new and used models you are interested in, set up an appointment, or stop by the dealership for a visit. We are even open on Sunday to help you on your schedule. Feel free to view our hours on our contact page, as they are always subject to seasonal adjustments.
Dealership Information:
- Stivers Ford IA
- 1450 East Hickman, Waukee, IA 50263
- Phone number: 515-987-3697
- Serves customers around Des Moines
- Seasonal operating hours listed online
Vehicle Ownership Assistance Support for new car owners continues well past the point of purchase. Don’t hesitate to seek out the team at your local dealership for questions or assistance about your new purchase, and discuss home delivery opportunities that may bring convenience your way. Whether you are interested in learning more about available vehicles, financing, quality comparisons or scheduling a test drive, a member of the team at your local dealership will be happy to assist in any way they can. The global effort by Ford to expand new products and go more places can be combined with the local effort to get customers the right vehicle for the budget and needs. The ability of Ford to hit 5 million annual vehicle sales by 2032 is aided by robust new product lines, the widest range of the most affordable vehicle options, the development of EV vehicles, and overseas connections.
