Enjoy a Performance and Craftsmanship Beyond Compare The moment you purchase a luxury car, you expect to enjoy a spectacular combination of performance, luxury, technology and style. Buyers have a tendency to believe that a luxury car will only depreciate a proportion of its original value because of the high cost. However, luxury vehicles tend to lose a high portion of their values because of the initial high cost, specialist engineering, technology, repairs and changing buyer demand within the initial five years of ownership.

Experience Performance and craftsmanship Without Equal From the second you lay the money down on a prestige vehicle you will not settle for anything less than the most spectacular mix of style, quality and technology. Some buyers do assume that a luxury vehicle would only lose some of its original value based on its high purchase cost. Nonetheless, a high-end car will normally shed a significant part of its worth due to the mere fact of its top rated acquire cost, specialized engineering, technology, repairs, and the modified purchasing habits inside the very first five years.

1. Maserati Quattroporte

Maserati Quattroporte Italy’s luxury maker Maserati teams up mechanical engineering prowess and brawn into Quattroporte a car that boasts speed, design, and comfort all at the same time. Under the hood lies a Ferrari-made V8 engine that pumps out 580hp, bringing the luxury sedan a considerable boost. Aside from its performance characteristics, the Quattroporte interior is geared towards driver comfort and high-level refinements. The mix of luxury and speed, in the package of a four-door Italian car indeed is an attractive option for anyone; the only downside is a heavy price for the premium experience in five years ranging from $126,805 of price from scratch to having lost 64.5 percent of its value.

Quattroporte Depreciation Details:

• Original price was $126,805
• Five-year depreciation reaches 64.5%
• Value loss totals $81,851
• Resale value reaches $44,950
• Ferrari V8 produces 580 horsepower

That results in the Quattroporte a calculated 5-year depreciation of $81,851 which means that it retains an average resale value of around $44,950 if you decide to sell it on the used market. Five years is a long time, and the steep depreciation is largely driven by the greater entry price, which is difficult to defend in the face of quivering used-market demand especially when a car is more expensive than its value, difficult to maintain due to particular service networks, and has limited updates available for its aging tech landscape. As much as a Quattroporte offers a Ferrari-made V8, beautiful surroundings, and a special Italian flair, the Quattroporte still doesn’t escape the curse of depreciation after five years.

2. BMW 7 Series

The BMW 7 Series is BMW’s flagship luxury sedan that is placed within the full-size luxury segment of vehicles, and packs in a ton of technology and premium comfort features. The 7 Series has a lot of features, including advanced driver assistance packages, digital instrument clusters, and even lavish interior appointments, especially after the refresh for 2024, and that’s how it leverages technology for a premium comfort experience. While all of that technology and flagship price can be attractive, the BMW 7 Series will also cost you a lot to keep its value after putting down all that cash when new, with the original starting price of $122,475 and a 5-year depreciation of 61.8%.

BMW 7 Series Value Loss:

• Original price was $122,475
• Five-year depreciation reaches 61.8%
• Value loss totals $75,694
• Resale value reaches $46,780
• Technology accelerates value decline

The 61.8% depreciation figure results in a depreciation of $75,694 off its original price. That makes a typical 7 Series resale value about $46,780, which is an astounding secondary-market valuation for such a high-performance luxury vehicle. Although few things have a positive influence on any vehicle’s depreciation, aggressive technology changes can significantly depress a model’s resale value as the new-generation models’ stronger displays, driver assistance features and other highlights make their predecessors look old. Plus, the 7 Series has increasingly complex electronics and adjustable air suspension that could scare off used buyers with concerns about future service costs. And there’s also been a high number of lease returns driving into the used market that can increase supply and suppress its 7 Series resale value.

3. Maserati Ghibli

Maserati Ghibli: Full sedan of Italian origin, the Ghibli was available as a full size sports sedan with class and sportiness. During the model’s years of production, it ranged from 345 to more than 570 horses. Features of this model included the sporty and throaty engine note, trim craftsmanship, exterior design cues and fun-to-drive handling characteristics that made this luxury sports sedan a sought-after standout. In spite of those qualities, this model has lost 4.3 times its initial price over five years on the road. With a listed price of $110,995 when new (a fairly high price for its class), the Ghibli has a reported five-year depreciation rate of 61.3%.

Ghibli Depreciation Figures:

• Original price was $110,995
• Five-year depreciation reaches 61.3%
• Value loss totals $67,950
• Resale value reaches $43,000
• Power ranged above 570 horsepower

The 61.3% depreciation rate represents a $67,950 reduction from the Ghibli’s original price. That leaves its pre-owned market value at approximately $43,000. The decline is notable because the Ghibli combines strong performance with Italian styling and a premium interior. Its powertrain range, stretching from 345 horsepower to more than 570 horsepower, gives the model substantial performance credentials. However, those attributes do not prevent a significant drop in used-market pricing. The difference between the original $110,995 price and the approximately $43,000 resale value demonstrates how sharply luxury sports sedans can lose value over a five-year period. For the Ghibli, the combination of premium positioning and its eventual secondary-market pricing creates a substantial gap between new and used ownership costs.

4. Infiniti QX80

What it is: An upscale full-size SUV with upscale amenities that balances the feel of a luxury cabin with the size, utility, and looks of a large SUV. The ultra-powerful V8 engine in the QX80 offers premium performance, while the interior’s designs and materials give you the feeling of driving a high-quality luxury vehicle. That said, theQX80 offers buyer’s utility and actual capacity, including thousands of pounds of available towing capacity. As a result of these traits, the QX80 has a very low resale value. Originally priced at $82,450, it’s classified as a full-size premium SUV. The reported five-year depreciation rate of the model is 58.1%, or a huge drop from the initial sale price to an average used market value of roughly $34,500.

QX80 Depreciation Breakdown:

• Original price was $82,450
• Five-year depreciation reaches 58.1%
• Value loss totals $47,881
• Resale value reaches $34,500
• Lower demand affects resale

The QX80 loses $47,881 from its original purchase price over the five-year period. That reduction leaves the SUV with a used value of roughly $34,500. The depreciation is notable because the QX80 offers several characteristics associated with premium full-size SUVs, including a robust V8 engine, high-quality cabin materials, technology, substantial passenger room, and towing capability. Nevertheless, lower secondhand demand contributes to its reduced resale pricing. The difference between its original $82,450 price and its approximately $34,500 used value shows how significantly market demand can affect luxury SUVs after their first ownership period. Even with its commanding road presence and useful capabilities, the QX80 experiences a considerable financial decline once it moves into the pre-owned market.

5. Porsche Panamera

Porsche Panamera, 4 Door Introducing the Panamera: Porsche takes the speed and excitement of the legendary sports cars into a four-door model that combines speed, luxury, space, and practicality. The Panamera is equipped with turbocharged V6 and V8 engines, and carries the sports-car momentum of the Porsche brand into the larger body of a four-door sedan. Inside the Panamera, buyers will find an upscale interior featuring premium materials and advanced technology. Despite the performance, luxury, and Porsche branding of the model, it still experiences heavy depreciation, beginning at an initial cost of $101,550. Five years down the line, the reported depreciation rate of the Porsche Panamera sits at 53%, reducing the value of this model significantly.

Panamera Value Reduction:

• Original price was $101,550
• Five-year depreciation reaches 53%
• Value loss totals $53,821
• Resale value reaches $47,000
• Turbocharged V6 or V8

The 53% depreciation rate represents a $53,821 decline from the Panamera’s original purchase price. Its resulting resale value falls to approximately $47,000 on the secondary market. Several characteristics contribute to the depreciation trend described here. The Panamera’s polarizing silhouette can influence demand among used buyers, while rapidly evolving digital interfaces can make older cabin technology appear less current. Complex suspension components also create concerns about potential post-warranty maintenance expenses. Used buyers may therefore consider the possible cost of keeping an older Panamera in premium condition when determining what they are willing to pay. This combination of design preferences, technology changes, and maintenance considerations contributes to the difference between the Panamera’s original $101,550 price and its approximately $47,000 used-market value.

6. Mercedes-Benz S-Class

Being arguably the most iconic nameplate in executive luxury motoring, the Mercedes-Benz S-Class has been standing for cabin comfort, strong performance, and posh surroundings, all coming in the form of a luxurious, flagship saloon. While V8 and V12 powertrain options bring enormous performance reserves, the posh, passenger-focused interior ensures you have one of the most sophisticated surroundings in which to enjoy your time, the S-Class doesn’t carry the astronomical price tags of a Rolls-Royce, but even the top-drawer German luxury can backfire on resale, with such a high purchase price. A fully kitted-out S-Class carrying an MSRP of $182,250 registers five-year depreciation at 55.7%, one of the most significant absolute dollar losses of the set.

S-Class Depreciation Impact:

• Original price was $182,250
• Five-year depreciation reaches 55.7%
• Value loss totals $101,975
• Resale value reaches $80,275
• V8 and V12 options

The S-Class loses $101,975 from its original value over five years, leaving its typical resale price at approximately $80,275. Although that resale figure remains substantial in absolute terms, the financial loss is particularly large because of the sedan’s exceptionally high original price. The fully equipped model begins at $182,250, meaning even a 55.7% depreciation rate removes more than $100,000 from its initial value. The S-Class remains associated with flagship comfort, sophisticated technology, and powerful engine choices, but those premium characteristics do not prevent significant depreciation. Its example demonstrates how expensive luxury vehicles can experience enormous dollar losses even when their used values remain relatively high compared with less expensive vehicles.

7. Audi A8

Styling and Interior The flagship full-sized Audi sedan pairs an upmarket and generous cabin with its Quattro all-wheel-drive system. Well-furnished with the latest electronic package and light on driver involvement, the A8 looks to cruise comfortably across hundreds of miles of motorway. Competitively styled against other key European luxury sedans, the A8 still disappoints in that it is a hit and miss as to whether it retains value after the first three years of ownership. The base price for this model was $93,295 and it is said to be worth 55% less five years later on average. That is a pretty steep readjustment from its initial purchase price to an estimated pre-owned value of just over $42,200.

Audi A8 Value Decline:

• Original price was $93,295
• Five-year depreciation reaches 55%
• Value loss totals $42,266
• Resale value reaches $42,200
• Quattro all-wheel drive included

The A8’s 55% depreciation translates to a $42,266 loss from its original price. Its resulting pre-owned value falls to roughly $42,200. Several factors contribute to this rapid decline, including the sedan’s high initial acquisition cost and strong competition within the full-size luxury segment. Maintenance expenses also contribute to the pressure on long-term value. Although the A8 provides a spacious cabin, advanced technology, Quattro all-wheel drive, and comfortable cruising characteristics, used-market pricing reflects more than the vehicle’s original equipment level. Buyers considering a used luxury sedan also have access to competing models, which can place additional pressure on resale values. Consequently, the A8 experiences a substantial reduction in value during the first five years of ownership.

8. Jaguar XF

Jaguar XF: Brief Review If what you’re after is a luxurious cabin and a sleek exterior design, the British-made Jaguar XF might be the right choice for you. It boasts a plush atmosphere in the cabin and offers a choice of either a turbocharged four-cylinder or a V6 powertrain-both of which are powerful but refined and delivered with nimble, well-controlled handling. The Jaguar XF thus provides style and performance along with the plusses of executive sedans. However, it also suffers a slightly dramatic decline in depreciation at the five-year mark of ownership: Originally priced at $54,755-one of the most affordable vehicles in this study-this model experiences a 54% decline in used-market pricing over five years, which translates to a sharp drop in value.

Jaguar XF Depreciation:

• Original price was $54,755
• Five-year depreciation reaches 54%
• Value loss totals $29,182
• Resale value reaches $25,000
• Four-cylinder or V6 engines

The 54% depreciation rate removes $29,182 from the Jaguar XF’s original value. That leaves its average used-market value at approximately $25,000. The decline is significant because the XF combines an attractive exterior, an upscale cabin, turbocharged four-cylinder or V6 powertrains, and polished handling. Even with these characteristics, the model’s secondary-market value falls considerably during the first five years. For original buyers focused on long-term value retention, the difference between the $54,755 new price and approximately $25,000 used value represents a substantial financial reduction. The XF therefore demonstrates that attractive styling and refined driving characteristics do not necessarily translate into strong five-year resale performance.

9. Land Rover Range Rover

Iconic Luxury SUV The Land Rover Range Rover is the first real luxury SUV ever sold to the United States. This is made possible by bolting a brawny V8 engine under the hood with a genuine ability to travel on and off-road but still putting you in a hushed luxury interior. While its appearance and rugged traits set it apart from most luxury SUVs, it does have one major flaw. The Land Rover Range Rover has a high depreciation rate. The vehicle originally was bought for $109,025. After 5 years in ownership its depreciation rate is 53.9% which leaves this SUV valued at around $50,266 used.

Range Rover Value Drop:

• Original price was $109,025
• Five-year depreciation reaches 53.9%
• Value loss totals $58,758
• Resale value reaches $50,266
• V8 power supports capability

In the Range Rover the 53.9 percent depreciation rate subtracts $58,758 from the original starting value. The five-year-old pre-owned version has a value of just around $50,266. The depreciation rate is elevated because the Range Rover has a combination of luxury, power, and off-road capability in a luxury SUV body structure. The Range Rover’s reputation and aggressive road presence give it a unique identity for a luxury SUV, but the remaining characteristics do not prevent significant secondary-market value depreciation. The difference between the original retail starting value of $109,025 and the pre-owned value of just under $50,266 offers perspective about the impact of depreciation on a luxury SUV. Buyers will see a substantial price break, relative to what was paid for the car originally, even though the high-end SUV retains many of the features that define its luxury SUV category.

10. Cadillac Escalade

Cadillac Escalade The Escalade is hands down the most popular American luxury SUV, and it is easy to understand how it is so prevalent on the road when considering its size as well as its equally massive offerings in cabin comforts. It’s a staple of high society status now, and though it retains much of what keeps it popular, this full-size utility vehicle continues to garner attention, with loads of cabin room as well as an extensive array of engines. And this large luxury SUV at near-par pricing with all of the fancies is one of the ways to show up in the premium American SUV market. However, even the Cadillac Escalade loses the most value, depreciating 56.5% of its five-year value, with an initial starting price of $152,295 for a fully loaded top trim.

Escalade Depreciation Figures:

• Original price was $152,295
• Five-year depreciation reaches 56.5%
• Value loss totals $86,133
• Resale value reaches $66,000
• Full-size luxury SUV

The Escalade loses $86,133 over the five years of ownership. The used market results in a secondhand value of around $66,000. This drop in secondhand value is larger than one might expect as the Escalade’s associations with luxury, large cabin space, dominating presence, and highway cruise capability all do not counteract depreciation. Likewise, the Escalade’s high status American SUV image fails to counteract depreciation completely. The dollar difference of $152,295 initial price versus approximately $66,000 (average observed) used value illustrates the extent to which depreciation can exert the influence of dollar values after five years. One of the more pricy vehicles in this set of luxury SUVs, the Escalade shows how much more money can be lost if a vehicle is purchased for a high premium.