Inside the Exceptional Cars and Unique Automotive Ventures of Pharrell Williams

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Inside the Exceptional Cars and Unique Automotive Ventures of Pharrell Williams

Line-up of sleek sports cars parked outside a modern dealership showcasing automotive styling.
Photo by WAVYVISUALS on Pexels

While not confined purely to his music, that career has also stretched over the years. A 13-time Grammy winner, music producer, fashion icon and, ultimately, creator, he’s carefully constructed his own unique vision throughout every avenue he has explored. There’s a character similar to all that apparent in his incredible garage, full of both exclusive performance cars and opulent British transport alongside customized classics and cutting-edge contemporaries. The contents of his garage aren’t all about the expensive badge and all possess characteristics which demonstrate part of his appreciation for good design, performance, uniqueness and originality.

Williams’ eclectic taste sees him own everything from an ultra-rare Ferrari Enzo and the historically important Porsche 550 Spyder to the Mercedes-Benz SLR McLaren “the best car I ever owned” the luxury that Rolls-Royce affords, an early model of hybrid SUV, a heavily modified Harley Davidson motorcycle, and the almost impossibly futuristic Tesla Cybertruck. The deep affection for the Bugatti Veyron and his ‘creation’ of the JOOPITER Joyride luxury car auction shows that cars really form part of the fabric of his broader interests in art, fashion, music and design.

2003 Ferrari Enzo
Ferrari Enzo – Wikipedia, Photo by wikimedia.org, is licensed under CC BY-SA 4.0

1. 2003 Ferrari Enzo

At the very apex of Pharrell William’s hypercar accumulation sits the 2003 Ferrari Enzo; perhaps, the ultimate luxury Ferrari hypercar as the Enzo itself was built as pure homage to Formula 1 technology. The Enzo was designed specifically as a direct representation of F1 car technology, given the name Ferrari’s revered founder, limited to just 400 units. As an iconic part of Williams’ amassed collection, it arguably stands to be the most exclusive the hypercar collector possesses; designed, from base, for F1. Power is provided by a 6.0-litre V12 making 660bhp and will sprint from 0-60mph in just 3.1seconds. Williams is said to have splashed about $2million to acquire the magnificent car which he jumped the company’s waiting list to purchase.

Ferrari Enzo’s Standout Qualities:

  • Only 400 units produced
  • 6.0-litre V12 engine
  • Produces 660 horsepower
  • Reaches 60 mph quickly
  • Race-focused driving experience

On the far performance end, you have the Ferrari Enzo. Limited in production, it’s one of the most exotic rides available, and it’s so technically sophisticated (and takes so many queues from F1) that it even feels more exotic than the typical modern supercar. The fact that it packs a staggering 660HP from its V12’s 6.0-litres means it’s also otherworldly in its acceleration. The fact that Williams owns it also makes the car very compelling to me. He actually apparently paid just under $2 million for the Enzo (despite there being quite a few purchasing restrictions on owning a Ferrari).

2. Porsche 550 Spyder

Perhaps one of the strangest of and most historically significant vehicles associated with Pharrell Williams is a 1955 550 Spyder Porsche. Of the 90 roadsters originally built, its very low weight was what the model required when it came to getting performance out of its 1.5 Liter motor producing just under 110HP, a rather meagre setup in terms of today’s hypercars, and with a body weighing just around 1200 lbs provides a totally different driving experience. The lightweight construction enables the Porsche to have fun on manual but has relatively little power for this time. Williams chose to make his one step odder by designing and styling the car with friend, arguably, the world’s most famous artists; KAWS. The original body was finished in a somewhat bluish silver and was adorned with KAWS’ famous brown cloud with eyes which seemed to transform the classic roadster into an “own race” artwork rather fitting.

Porsche 550 Spyder Details:

  • Only 90 originals crafted
  • Lightweight 1,200-pound body
  • 1.5-litre engine configuration
  • Under 110 horsepower produced
  • KAWS-designed exterior treatment

Proof that Pharrell’s acquisition isn’t solely driven by brute power comes with this 550 Spyder. Its light weight and manual drive offer a completely different experience as control is firmly placed in the driver’s hands and its somewhat unassertive output carries far more impact when attempting to shift only 1200 pounds. However, Williams’ choice truly set it apart through art. With KAWS, Williams changed the exterior of the car with this bluish-silver paint combined with eyes in the form of brown clouds.

Silver Mercedes-Benz 300SL with iconic gullwing doors under sunlight at outdoor event.
Photo by Nurcan Aytas on Pexels

3. Mercedes-Benz SLR McLaren

Designed by Mercedes-Benz and McLaren combined the SLR McLaren GT is a particularly significant element of the Pharrell Williams collection. The machine is inspired by the classic silver arrow heritage of Mercedes racing with a long and imposing bonnet and emotional GT shape. Power to this sleek, stunning shape is 5.4-litres supercharged V8 outputting 626bhp, 575lb ft of torque and a formidable performance potential. Williams, who has openly declared the SLR McLaren as his favourite car to ever exist, has stated that this is the one vehicle, “that I will NEVER sell.” he especially loves this particular model for its peculiar ability to be both a car driven with the laid-back ease of an S-Class and as serious as an F1 machine all in one spectacular package; at an top speed of 207mph, the SLR certainly can compete on pure track performance compared to any machine, but Sir Frank only seems to get a real thrill out of pushing one hard in comparison to something built solely for that purpose alone.

Why Williams Loves The SLR:

  • 5.4-litre supercharged V8
  • Produces 626 horsepower
  • Delivers 575 pound-feet
  • Reaches 207 mph
  • Williams’ favourite car

The SLR McLaren has an endearing position because of the reasons why Williams loves it – it’s not just for its absolute performance values. It’s the blend of Mercedes’ luxury and McLaren’s performance that gives this machine a character all its own enabling you to enjoy its plush comforts in absolute peace and quiet, or indeed, go utterly ballistic! The 5.4-litre V8 produces 626bhp and 575 lbs/ft of torque thanks to a supercharger while the 207 mph top speed leaves you in no doubt as to its performance levels. But with Williams the emotional feel seems to count just as much: He has stated that it is his best car and he is never going to sell it because he cannot resist being enveloped in luxury, style and pace (which is why it is perfect for someone who admires all three), yet feel like he is piloting a thoroughbred racer from the F1 grid.

Elegant white luxury car parked in an urban alley, exuding sophistication and style.
Photo by Jae Park on Pexels

4. Rolls-Royce Phantom VII

When Williams decides against pure thrill ride and opts for comfort, his black Rolls-Royce Phantom VII plays the part of something entirely different. This flagship represents opulence in its finest it has been impeccably upholstered by skilled craftsman and has the utmost lavish feel the Brand had traditionally evoked and is known for; Williams has previously even admitted to be a big lover of Rolls-Royce brand as it symbolises individuality as well as quality It’s been one that he has loved for a number of years now, an even has his example shown in Snoop Dogg’s iconic “Drop It Like It’s Hot video”. The standard Phantom for Mr. Williams (in comparison with the drophead) is more of a car in which to be chauffeured in town, and the celebrity has even stated himself that Rolls-Royce are becoming increasingly popular with celebrity circles, however the Phantom VII is certainly still a car that plays a significant part in Williams’ life.

Phantom VII Luxury Appeal:

  • Classic black exterior
  • Plush luxury interior
  • Bespoke British craftsmanship
  • Featured in music video
  • Preferred chauffeur-driven experience

The Phantom VII takes you in a world entirely different to the Ferrari Enzo or the SLR McLaren. Rather than acceleration or performance, its design, or perhaps it should be ‘creation’ as is how it feels to commission one, revolves around rest, refinement and glamour. With luxurious interior furnishings and a customized feel, it’s suited to Williams wanting to be driven, rather than driven. A deeper importance comes from its association. Williams owned personal Phantom that was featured in Snoop Dogg’s “Drop It like It’s Hot” video; the car’s image has therefore been tied to the vast world of his own designs. While aware that Rolls-Royce has been widely adopted in celebrity circles, Williams felt the Phantom VII is necessary to his routine.

5. Rolls-Royce Phantom Drophead Coupe

The perfect partner to Pharrell Williams’ Phantom sedan, the Rolls-Royce Phantom Drophead Coupe provides a more personal and more al fresco take on luxury. Marrying clean outside lines with a sumptuously finished cockpit that is appointed with hand-crafted wood veneer and supple leathers, the 10-cylindre engine allows for the grand touring convertible to go from 0 to 60mph in under six seconds a stat that should provide ample motivation. Where Williams enjoys riding in his more traditional Phantom having a chauffeur at the helm, the Drophead Coupe is a Rolls that he gets a real kick out of driving himself. And in this instance, you do not just have a beautifully refined machine, but a new perspective through which to experience the city in the most uninhibited and Rolls-Royce manner possible.

Drophead Coupe Highlights:

  • Sleek convertible design
  • Handcrafted wood veneers
  • Sumptuous leather upholstery
  • Under-six-second acceleration
  • Williams prefers driving himself

Williams also keeps the Drophead Coupe, the reason for which seems to be that is is one of those lux items that does not necessitate handing the wheel over to a chauffeur, of course, most all standard Phantoms seem best suited to be chauffeurs around town, whereas the convertibility puts Williams right in touch with the thrill of the ride. The experience of driving down the street in a Phantom Convertible seems more up-close and personal. The quality of wood veneers, hand built in the cabin and plush leather, all attest to the levels of craftsmanship anticipated from a Rolls-Royce. The sophisticated engine also has more than enough pace for a sprint to 60 mph in under six seconds, although its appeal goes well beyond acceleration. Williams is reported to find the general polish and refinement of the Drophead more rewarding than previous machinery and his old Bentley.

Tesla Cybertruck
Tesla Cybertruck Parked” by TaurusEmerald is licensed under CC BY-SA 4.0

6. Tesla Cybertruck

The future of electric vehicles is in the hands of music and fashion guru, Pharrell Williams, who will become one of the first, in an exclusive circle of very fortunate individuals, to receive their Tesla Cybertruck. With its angular shape and futuristic styling, it’s one of the most daring and futuristic alternatives to his otherwise vintage luxury cars that I’ve seen. The pickup uses incredibly resistant 30X cold-rolled stainless steel on its outside, the type of substance I associate quite naturally with the design choices of Williams. Equipped with dual electric motors generating a substantial 600 hp he can take the Cybertruck to 60 mph in 3.9 seconds, so as an object of show not even the high-performance specs let him down. The all-metal electric pick-up has since been seen many times with the Williams leading the wheel, on one occasion taking his son Rocket to a Louis Vuitton pop-up event in Miami’s Design District in the vehicle, during which he struggled to master parallel parking the huge electric truck between two cars, only to pass it over to the valet with good grace.

Cybertruck’s Bold Characteristics:

  • 30X stainless steel construction
  • Dual electric motors
  • Produces 600 horsepower
  • Reaches 60 mph quickly
  • Distinctive angular exterior

Visually, the Cybertruck offers a totally distinct narrative to the rest of Williams’ group. Whilst the Ferrari Enzo is steeped in racing pedigree and the Rolls-Royce Phantom is quintessentially luxurious; the Cybertruck is an object d’art representing futurism through electricity. Its stainless-steel exterior combined with an angular design truly give it a statement in any crowd. Matching its odd, futuristic look, is the Cybertruck’s performance. With two electric motors producing 600hp the pickup accelerates from 0-60 in 3.9 seconds. Williams actually drove the Cybertruck a lot instead of keeping it as a garage ornament; in fact an especially memorable moment was him arriving at the Louis Vuitton pop-up in Miami with the Cybertruck and fumbling to parallel park it until he eventually just passed off the keys to a valet.

A stylish red SUV parked on a winding road surrounded by lush forest trees.
Photo by princess on Pexels

7. GMC Yukon Hybrid

Long before plug-in hybrid luxury-car, status symbol culture, there was Pharrell Williams, and he bought a GMC Yukon Hybrid. His new truck will boast 332hp from its 6.0L V8 and offer plenty of utility in a larger, low-emission package. Williams’ approach to the purchase was simple and enthusiastic: Buy hybrids; it’s something people should just do. And the Yukon doesn’t exist as a garage queen, by any means. It is Williams’ everyday driver: these dark black people carrier can be seen pulling up to venues on his cross-country gigs, making grocery store runs or going to the mailbox. Which makes it have rather more utilitarian duties than some of Williams’ more exclusive possessions-and confirms that his love affair with cars doesn’t purely extend to flamboyance and blistering acceleration.

Yukon Hybrid Practical Qualities:

  • 6.0-litre V8 engine
  • Produces 332 horsepower
  • Full-size SUV practicality
  • Reduced carbon footprint
  • Used as daily transport

While a multitude of the Pharrell’s cars may appear slightly obscure due to their exclusivity; The Yukon Hybrid seems to shed Pharrell in to more of an everyday persona. The vehicle itself presents numerous benefits, not only by being a large SUV it also carries great functional utility while still incorporating a more environmentally-friendly attitude with its hybrid make up. But Williams drives and daily, using this car just as much for transportation to shows across the nation, as he does to run local errands around town, all on a daily basis. While it shows the other extreme of Williams’ priorities of both comfort and show, that 6.0L, 332 hp V8 is actually useful in driving the performance that would be necessary for that much hauling across the county.

Custom Harley Davidson Americana
Harley Davidson Fatboy custom | Vellu Vakkari’s 2002 Harley … | Flickr, Photo by staticflickr.com, is licensed under CC BY-SA 4.0

8. Custom Harley Davidson Americana

Pharrell Williams’ appetite for unique engineering design is satisfied by not two, but four wheels with the custom design Harley Davidson Americana motorcycle. Ordered by Williams himself in 2010, the motorcycle has been significantly modified to embrace the individual taste of Pharrell. By lowering the frame of 3 inches and imposing huge 23-inch wheels to both the front and the back, narrow handlebars were also fitted with the headlights profile being significantly lowered. However, the personalization goes further than just the posture. It includes a hand-crafted flatting rear fender; custom wrapped header pipes, and the exposed wiring is bundled neatly within a cloth wire loom. The saddle is finished in deer hide-yet another textile used on the bike to make a unique material pallet, each element carefully designed, built with collaboration and the art of customization.

Custom Americana Design Details:

  • Commissioned in 2010
  • Frame lowered three inches
  • Massive 23-inch wheels
  • Narrowed handlebars fitted
  • Deer-hide seat covering

The Harley Davidson Americana displays the effortless spill of Williams’ creative intuition into motorbikes. While the modifications that are made to this machine, turn it in to much of a more ‘personal’ mode of transport than a production item. Shortening the frame by three inches, has altered its entire aspect, while those massive 23-inch wheels achieve that spectacular result. It is the fine touches which really give the bike its uniqueness. It’s manually carved floating rear guard and individually re-wrapped pipes and fabric wiring give you a real sense of detail that was incorporated into the build. Unusual element also includes the deer-skin seat which further compounds that feeling that this has been done, with the visual identity of the entire machine in sync with the Williams take on art and style.

Bugatti Tourbillon hypercar
Kostenlose foto : Auto, Rad, Fahrzeug, Sportwagen, Supercar, Stadtauto …, Photo by pxhere.com, is licensed under CC CC0 1.0

9. Bugatti Veyron

When you own and drive and undoubtedly relish one of the most envious car collections known to man-that can mean just about whatever you can imagine-there’s one of your all-time most coveted vehicles that’s missing from the garage. Pharrell’s. I’m talking about the insane Bugatti Veyron-for a really long time it’s been sort of the quintessence of extravagant mechanical design, insane speed, and pure, unapologetic automotive style. And as far as Pharrell’s been concerned, he’s looked at one for over a decade, and always loved having watched the Veyron’s approach rather than drive one. Williams has been vocal in saying he covets the quad-turbo Bugatti and admires its looks and incredible top speed-he has also admitted that while the Veyron came out somewhat hastily, it won’t be a collectible at the same level as the Enzo, even still its looks and speed appeal to him, the Veyron is for an all-ready fairly seasoned collector a very uncommon ‘un-realized’ car dream.

Why The Veyron Still Matters:

  • Remains Williams’ dream machine
  • Legendary French hypercar
  • Quad-turbo performance
  • Extraordinary top speed
  • Distinctive exterior design

Interesting due to the Veyron Bugatti. It’s something Williams doesn’t already own, and already a fantastic garage containing an Enzo, an SLR McLaren and much more. But the Veyron is Williams personal dream machine, and its combination of spectacular style and sheer speed still appeal to him. I can’t see it has bought a Veyron though, for obvious reasons: Williams also contemplates its collectability. He comments that maybe the Veyron will not hold value like an Enzo does because it was such a fast revealed, but this does not decrease his passion for the automobile. He still loves it because of the exterior and because of the immense top speed. For a man who can usually get what car he desires, the Veyron is an unprecedented desire for a car.

JOOPITER Automotive Auction House
Jupiter House – Denton – LocalWiki, Photo by localwiki.org, is licensed under CC BY-SA 4.0

10. JOOPITER Automotive Auction House

For Pharrell Williams, ownership is only one aspect of his automotive connection through the digital auction house, JOOPITER. Further cultivating his automotive creative process, Williams introduced the ‘Joyride’ car auction with some of the most exclusive machines belonging to individuals from creative industries. For this venture, Williams notoriously took over the streets of New York’s West Village, shutting down Morton Street to showcase the quirky collectible automobiles in its place-a showplace street level edition. Unique vehicles included one such as Daniel Arsham’s modified Porsche 911; and also, Michael Strahan’s BMW 850i Dinan to be among the pieces shown. Williams described JOOPITER as a ‘space where experimentation would have an effect on how we look at an object’, the car auction mirrored his concept.

JOOPITER’s Automotive Vision:

  • Launched “Joyride” auction
  • Digital auction platform
  • Morton Street showcase
  • Rare creative vehicles featured
  • Connects cars with art

Clearly the Joyride auction is an instance that proves Williamses much more enthusiastic about automotive concerns that could possibly fit in his personal collection of cars. With the JOOPITER event, he established a way that the cars are placed and viewed not just as tools or investments, but as an art object. The street display of this belief that took place on the street on Morton Street, in New York City’s West Village proved to be exactly that. This choice echoed the uniqueness which seemed a consistent thread throughout Williams’ collection of possessions. In Daniel Arsham’s modified Porsche 911 and Michael Strahan’s BMW 850i Dinan, striking vehicles were pooled together and for the event.

Martin Banks is the managing editor at Modded and a regular contributor to sites like the National Motorists Association, Survivopedia, Family Handyman and Industry Today. Whether it’s an in-depth article about aftermarket options for EVs or a step-by-step guide to surviving an animal bite in the wilderness, there are few subjects that Martin hasn’t covered.

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